Thursday, 1 November 2012

Poor Spelling - Reduced Sales

Xmas is coming and the menus are coming out! Why not check out what's on offer and see if you can spot the deliberate mistakes. For instance, compost of lamb? Could ir possibly be compote of lamb...? These little mistakes are amusing but sometimes can be harmful to a company's reputation.

Charles Duncombe is an entrepreneur who has an issue with bad spelling and reckons that poor spelling is costing the UK millions of pounds. This concerns online businesses, and according to an analysis he undertook on website figures, a single spelling mistake can cut online sales by 50%. According to the report in the BBC News,
"The concerns were echoed by the Confederation of British Industry (CBI), whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff."
If you come across a website that has been badly spell checked with poor grammar, you are less likely to trust it. The solution? Invest in a reputable and established proofreading service, such as and get it right first time.

Wednesday, 31 October 2012

Writing It Right

Righting a Write

Why is it that we get so uptight when we notice a spelling mistake? Sometimes they are unimportant and merely annoying, but at other times, they can have a very vital role to play. Take the spam emails from the banks. They look authentic, the content is correct, and they seem legitimate. So if they ask me to enter my account details,  there is nothing that alarms me. But wait ... look closely and check the spelling, in particular the hyperlink details as you hover over a link. Is Lloyds or Barclays or Santander spelt correctly? No? Then you're being scammed.

Correct Spelling

This is just one example of how correct spelling can help you from making a big and potentially costly mistake. The same applies to documents. One little error can affect the whole meaning of what you are trying to say. You can't rely on spell check on your computer as this only corrects the spelling without looking at the meaning behind it. Leave it to the experts and call to perfect your work!

Friday, 26 October 2012's new blog

Hi there, has a new blog and we hope you read it, like it, follow it, contribute to it - all those good things.

You can find our other blog on our website at Have a look there for a range of articles on writing topics.

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On here we hope to add a few photos of errors we find - we hope to make the subject fun and interesting, so come back and join us often!

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