Of course, there are others that are also memorable, possibly for being horrendously annoying a very long time. “Waaaasssuuupppp?” is the obvious one that springs to mind. The ad featured a lot of men shouting the phrase down the phone to each other: but it became a worldwide phenomenon with millions of people copying it. Out of interest, do you remember the product?*
My point is that a memorable or catchy tagline is a major selling point for products and services but not many of us can afford a TV ad campaign (or, for that matter, a highly-trained, possibly overpaid ad executive from a top agency). Most of us can, however, afford a website to advertise and publicise what we have to offer. A well-written, carefully-worded webpage is one of the cheapest and most effective ways to get your message across and to move up the rankings on Google. If you aren’t too good with words, then let someone else do it. Why? “Because You’re Worth It” (1971).